Critics' Choice Videos
Critics' Choice Videos
Critics' Choice Videos
Critics' Choice Videos
Critics' Choice Videos

Welcome to The Critics' Choice 2019

The Critics' Choice is an initiative coordinated annually by Quit Victoria as part of a strategy to reduce the prevalence of tobacco smoking amongst young people.  

The program aligns with the Australian Curriculum: Health and Physical Education for Years 5 to 10.

Each year, the program highlights a series of anti-smoking advertisements from around the world for students to watch in class and critique. Students vote for the ad most effective in deterring young people from smoking, with participating schools going into the draw to WIN a prize*. Teachers are provided with free complementary resources to engage their students in learning and discussion on the different issues surrounding tobacco use.  


Students are shown a series of ‚Äčanti-smoking advertisements from all over the world. The ads vary in their style, approach and target audience. ‚ÄčIt is recommended that teachers view the advertisements prior to use with students to determine the suitability. It is also recommended that teachers familiarise themselves with school procedures for managing students who may become upset during the lesson.


Teachers are encouraged to engage students in discussion surrounding tobacco use and complete activities from the teacher resources provided. The activities are designed to get students thinking, talking and role-playing about the different issues surrounding tobacco use. The resources are aimed at students in years 5 to 10 but it is at the teacher's discretion as to the activities they think are suitable for their students.


After completing activities from the teacher resources, students have the opportunity to vote for the advertisement they think is the most effective in discouraging young people from smoking. The winning school from each participating state** receives a sporting goods voucher*. The more students who vote, the more chances a school has of winning.

Voting is open from 15th July to 14th November 2019. Click here to vote**.


*Prize details available in the Terms & Conditions.

**Entries are only valid from schools in Victoria, Tasmania, Western Australia, NSW, ACT and Queensland.

Critics' Choice can also be found on is a directory of school shows, workshops incursions and assemblies. Browse the large range of Australian workshop, incursion and assembly providers for Primary and Secondary Schools.


Logo: VicHealth